ROI Analysis model for Language Service Providers
نویسنده
چکیده
Return on Investment (ROI) analysis plays a primary role in business strategic planning; however it is not such a straightforward process in itself. From the perspective of a Language Service Provider’s (LSP) case study, an economic impact analysis of machine translation (MT) technology usage is required. Potential initial development and customization costs are investigated, as well as estimations of financial consequences resulting from the use of MT in professional translation. Different courses of action are weighed up, and supporting arguments are presented for the strategy of choice.
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